Motimatic Grows to 100 Higher Ed Clients, Drives Increased Student Impact

Motimatic, the leading science-backed enrollment and outreach solution for higher education, today announced new levels of company growth and impact. Motimatic has pioneered the application of behavioral science to digital marketing, helping 100 colleges and universities reach, inspire, and engage students throughout their educational journey.

Motimatic enables higher ed leaders to deploy data-driven outreach to prospective and current students, who are often difficult to reach and motivate via traditional communication channels. The company’s fully managed service leverages learnings from more than 35,000 science-backed social posts – all produced with Motimatic’s proprietary technology – to drive the behaviors, attitudes, and beliefs that improve student enrollment and persistence.

In 2020 Motimatic began offering a pay-for-results pricing model to reduce risk and enable an immediate return on investment for every partner college and university. Because the solution requires zero IT integration, enrollment management and student success leaders can go live quickly and unlock measurable results within days.

“We gave Motimatic an impossible task: Work our hardest list and bring back results in a matter of days,” Texas A&M University-Corpus Christi’s Vice President of Enrollment Management, Andy Benoit. “We would have been happy with 20 new students, but got more than triple what we asked for.”

Seen alongside declining national enrollment trends, Motimatic’s growth evidences higher ed’s desire for more effective—and resource-efficient—enrollment and student success solutions. In the past few months alone, Motimatic powered more than 17,000 registrations among students who were previously identified as unresponsive or stopped-out.

“Behavioral science offers powerful insights for understanding and fostering students’ commitment to their educational journeys. As a former professor and researcher, it’s deeply gratifying to see our real-world application of those insights make a significant impact on student enrollment, persistence, and graduation rates,” said Motimatic’s Chief Strategy and Operating Officer, Dr. Michelle Riconscente. “If you want to positively influence a student’s decisions, you first need to get their attention. And that’s increasingly harder to do. That’s why we deploy our behavioral science strategy on social media, where students spend so much of their time.”

On the heels of Motimatic’s recent growth, the company raised additional capital to expand and enhance the solution’s impact, ensuring that current and future clients can quickly mitigate or reverse enrollment declines at their institution. The investment, led by New Market Ventures, will also support strategic hires, expanded industry partnerships, and continued global expansion. Participating investors also include City Light Venture Partners, University Ventures, and Deborah Quazzo.

“Motimatic’s approach to improving higher ed enrollment and student success is unmatched—but the proof is in the student outcomes,” said Jason Palmer, General Partner of New Markets. “The efficacy of Motimatic’s service benefits universities and students in a measurable way, and is why we were pleased to lead this round of investment, and to support the Motimatic team. We look forward to their next stage of growth!”

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