Create: Revolutionizing Asset Rebranding at Scale
- Heather Harman
- Jan 22
- 3 min read
At Motimatic, we understand the challenges institutions and organizations face when managing branding and content at scale. That’s why we’re thrilled to introduce Create - a groundbreaking tool that empowers teams to create customized, branded video assets efficiently, effortlessly, and at scale.
What is Create?
Create takes the complexity out of manually changing logos, hex codes, and value props for creative assets by automating the process. It allows organizations to use templates and apply their branding - logos, product images, copy, value propositions, and hex codes - at scale, eliminating the need for labor-intensive manual edits.
Whether you leverage Motimatic’s expertly crafted templates or upload your own designs, Create ensures that every asset is perfectly aligned with your unique branding, no matter how many brands or product variations you need.
The Problem We Solve: Creating Assets at Scale
When we work with universities, we often find that marketing teams struggle to produce assets for their diverse programs. For example:
An MBA program may require distinct branding with its own logo, copy, deadlines, and colors compared to the Undergraduate programs
Historically, designers have had to manually update each asset to align with program-specific branding - a time-consuming and resource-heavy process.
With Create, that’s no longer the case. Now, institutions can design a single template and automate the branding and content updates for all programs.
Benefits of Create
1. Automate Branding at ScaleCreate enables teams to streamline production. Instead of redesigning each asset manually, teams can focus on developing scalable templates that work across multiple programs or products.
2. Save Time and ResourcesBy automating repetitive tasks, Create allows your internal teams to concentrate on broader, more strategic aspects of marketing campaigns, like creative strategy and messaging.
3. Beyond EducationWhat’s incredibly exciting about Create is its versatility. It’s not just for universities - organizations with extensive product catalogs or diverse offerings can use Create as a content engine to generate assets for various audiences or markets, all while staying on brand.
4. Fully Managed for SimplicityCreate is a fully managed solution, designed to eliminate the operational lift for your team. You provide the vision and brand guidelines, and we’ll handle the heavy lifting.
Use Cases for Create
Here’s how organizations are leveraging Create:
Higher Education: Universities can now create distinct assets for their programs, ensuring each asset adheres to brand guidelines without duplicating efforts.
Product Catalogs: Businesses with diverse product offerings can use Create to generate on-brand content for various products, promotions, and audiences.
Nonprofits and Social Impact Organizations: Automate the creation of campaign assets while maintaining a strong and cohesive brand presence across initiatives.
Why Choose Create?
Create isn’t just a tool - it’s a game-changer for content creation. By combining automation, modularity, and scalability, Create allows organizations to do more with less. With Motimatic’s expertise in behavioral science and our focus on outcomes, Create helps you create branded assets that inspire action and deliver results.
Ready to See Create in Action?
Whether you’re a university juggling multiple programs or an organization managing extensive product catalogs, Create has the power to transform how you approach content creation. Let Motimatic help you unlock the potential of scalable branding.
Contact us today to learn more and start using Create.
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