Marten Roorda
New Market Thoughts
Dec 19, 2025
4
min read
News & Updates
Edtech and Workforce Development News Roundup - 12/19
In today's ever-changing world of education and workforce development, technology is increasingly shaping the opportunities available to students, schools, and employers. From online talent marketplaces and cutting-edge edtech tools to personalized support systems and updated regulations, these changes reflect a shared effort to make education more transparent, results-focused, and centered around the learner.
Dec 12, 2025
4
min read
News & Updates
Edtech and Workforce Development News Roundup - 12/12
In today's rapidly evolving workforce Industry, traditional pathways into employment are facing unprecedented challenges, from eroding entry-level opportunities to shifting perceptions of higher education's value. As AI continues to transform skill requirements and job roles, innovative approaches (such as portfolio-based work-based learning, skills-first strategies, and streamlined educational systems) are emerging as vital solutions to bridge gaps and foster economic mobility.
Dec 5, 2025
4
min read
News & Updates
Edtech and Workforce Development News Roundup - 12/05
In this week's News Roundup, the articles featured highlight how the traditional pathways from education to career are facing unprecedented challenges and opportunities. From the widening gap between high school graduation and workforce readiness to the diminishing returns of a college degree, stakeholders across the education and employment sectors are rethinking how we prepare young people for success.
Marten Roorda is a pioneer in educational technology, leading innovations in computer-based testing, e-learning and adaptive learning since 2000. Marten Roorda is now Chief Measurement and Learning Officer at AI-in-education company Riiid Labs after joining them in 2020.
He has been the Chief Executive Officer of ACT from 2015 to 2020. ACT, headquartered in Iowa City, Iowa, is a global leader in college and career readiness assessment and enrollment services, and, under Marten’s transformational leadership, has taken the lead in technologies for personalized learning, learning analytics, and dynamic learning content. Before joining ACT, Marten has been the CEO of Cito for thirteen years, an international organization in educational measurement, based in the Netherlands. Prior to working at Cito, he held several management positions in the publishing industry, at VNU and Reed Elsevier, after being a reporter and editor for many years.
He has a master’s degree in literature from Utrecht University. Marten shared his future vision during a keynote speech for the Association of Test Publishers in 2004, predicting the trends in assessment and learning that now have become mainstream. In 2007 he co-founded Kryterion, the first company in the world to offer online proctoring.
Marten has been a member of the Board of Directors of the Association of Test Publishers for ten years and was its Chair in 2010. In 2016 he received the Professional Contributions and Service to Testing Award of the ATP. He has served on the Board of Directors of IMS Global and on its executive committee, and, briefly, as their interim chair. Marten has been a member of the advisory board of the Reach Higher Initiative, chaired by Michelle Obama.
