Marten Roorda
New Market Thoughts
Nov 14, 2025
4
min read
News & Updates
Edtech and Workforce Development News Roundup - 11/14
In this week's News Roundup, we've found stories about leveraging innovative strategies, technology, and targeted interventions to address pressing educational and workforce challenges. From the resurgence of community colleges and non-degree credentials to the ethical integration of AI in classrooms and efforts to combat learning loss, a shared focus emerges on expanding access, improving quality, and preparing diverse student populations for the evolving economy.
Nov 7, 2025
4
min read
News & Updates
Edtech and Workforce Development News Roundup - 11/7
The articles featured in this week's News Roundup shine a light on a common thread: technology and smarter workforce linkages are reshaping education for today’s job market. From data-driven career coaching and expanded apprenticeships to virtual career fairs and AI-enabled learning, edtech and workforce development firms have opportunities to widen access, align curricula with in-demand skills, and support responsible, humane use of AI in student success and mental health.
Oct 31, 2025
4
min read
News & Updates
Edtech and Workforce Development News Roundup - 10/31
Education and workforce development continues to evolve, with recent research highlighting both exciting opportunities and pressing challenges. From the transformative potential of augmented reality in classrooms to the declining aspirations for higher education among high schoolers, and the persistent issues surrounding quality employment and mental health, these developments underscore the need for innovative solutions.
Marten Roorda is a pioneer in educational technology, leading innovations in computer-based testing, e-learning and adaptive learning since 2000. Marten Roorda is now Chief Measurement and Learning Officer at AI-in-education company Riiid Labs after joining them in 2020.
He has been the Chief Executive Officer of ACT from 2015 to 2020. ACT, headquartered in Iowa City, Iowa, is a global leader in college and career readiness assessment and enrollment services, and, under Marten’s transformational leadership, has taken the lead in technologies for personalized learning, learning analytics, and dynamic learning content. Before joining ACT, Marten has been the CEO of Cito for thirteen years, an international organization in educational measurement, based in the Netherlands. Prior to working at Cito, he held several management positions in the publishing industry, at VNU and Reed Elsevier, after being a reporter and editor for many years.
He has a master’s degree in literature from Utrecht University. Marten shared his future vision during a keynote speech for the Association of Test Publishers in 2004, predicting the trends in assessment and learning that now have become mainstream. In 2007 he co-founded Kryterion, the first company in the world to offer online proctoring.
Marten has been a member of the Board of Directors of the Association of Test Publishers for ten years and was its Chair in 2010. In 2016 he received the Professional Contributions and Service to Testing Award of the ATP. He has served on the Board of Directors of IMS Global and on its executive committee, and, briefly, as their interim chair. Marten has been a member of the advisory board of the Reach Higher Initiative, chaired by Michelle Obama.
